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Syllectikon - Collectible

Creative Agency: noon design+branding
Creative Director: Stelios Pseftogas
Illustrator: Stelios Pseftogas, Maria Pseftoga
Photographers: Thanos Kartsoglou, Iraklis Soliopoulos
Project Type: Produced, Commercial Work
Client: Myles Winery
Location: Thessaloniki, Greece
Packaging Contents: Wine
Packaging Materials: Paper

Noon design+branding redesigned the labels for the two "Myles Winery" wines named "Syllectikon" (Collectible). By analyzing the meaning of the word "Collectible" we came to the conclusion that the invisible mechanism that turns an object into something valuable for collectors is the parameter of time. Only through the positive effects of time, the object that has been created with passion and verity can become a collectible item. This process is similar to the process of vinification, the creation of wine. On the label we illustrated the internal mechanism of a clock, as a symbol that represents the concept of time and the passion for achieving perfection, and placed it in the center of an environment, designed with gold or silver lines, that creates the illusion of movement and symbolizes the perpetual movement of time.

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