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Thomas & Evans No.1

Creative Agency: Boxer Brand Design
Creative Lead Jo Green
Project Type: Produced, Commercial Work
Client: Britvic
Location: UK
Packaging Contents: 0%ABV Adult Soft Drinks
Packaging Materials: Glass

“Britvic has a longstanding history of innovation and WiseHead Productions echoes this spirit of progression in the drinks industry. I am delighted to announce T&E No. 1 as our first release from WiseHead Productions because I feel passionately that non-drinkers at social occasions should enjoy exceptional drinks that are creatively crafted. T&E No. 1 is light and refreshing with a depth of flavour that will delight even the most discerning palates.”

Nigel Paine, Commercial Director at Britvic Soft Drinks, also comments:

“WiseHead Productions exemplifies Britvic’s spirit of innovation and creativity. Ounal and her team have understood consumers to deliver the exceptional non-alcoholic drinking experience they expect and demand. We are confident T&E No. 1 is going to reinvent the marketplace.”

What's Unique?
The inspiration behind T&E No. 1 stems from the namesakes of this innovation, whose story was uncovered in the Britvic archives. Mr William Thomas and Mr William Evans, business partners in the 1880s, were inspired by the growing temperance movement of the time and prospered by making drinks to sell in public houses as non-alcoholic alternatives. Mr Thomas and Mr Evans were renowned for their obsession with quality and their entrepreneurial spirit lives on in T&E No. 1. This is reflected in the contemporary yet retrospective design.

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