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Flora (Concept)

Creative Agency: LOCO Studio
Project Type: Concept
Location: Nizhny Novgorod, Russia

Studio LOCO created a concept for the package of the brand FLORA. Flora is a brand producing flower bulbs for indoor germination. It is represented by four plant species: Freesia, Ranunculus, Iris, Crospedia. The main idea of the brand is the possibility to make the world beautiful by growing flowers on your window sill. The communication with customers is carried out through a series of emotional illustrations of home window sills with flowers from Flora line. On the reverse side of each package there is an illustration of a flower grown.

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