GREY

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Barton Family Wines
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule

Not everything is black & white

In partnership with the Barton Family, we rebranded Grey Wolf Cellars as GREY. A custom watercolor pattern was created for each varietal, reminiscent of an inkblot test, encouraging the consumer to find the wolf within. Along with the label design, we created custom copy for each varietal, further extending the wolf concept and crafting a cohesive story across the brand.

Services provided: Label design; package design; messaging & storytelling; copywriting; visual systems & identity