Rhum JM – Jungle Macouba

Creative Agency: LINEA Agency
Project Type: Produced, Commercial Work
Packaging Content: Rhum agricole
Location: France

For this year 2016, JM Rum are focusing on their roots thanks to the work of LINEA, the Spirit Valley Packaging Design Agency. Completely covered with a sleeve®, the limited edition “J.M. Jungle Macouba” immerses us in its unusual but lush environment. The illustrative work is an unequivocal reminder of the particular site where JM Rum is located: its red-roofed distillery, set up in the North of Martinique in the heart of the tropical forest. Inspired by naive art, that Douanier Rousseau is held to be a key representative, the bottle design gives life to a few typical plants from Martinique Island. Alocasia, Alpinia, Heliconia… blossom in a figurative pictorial style where the dimensions, the colour intensity and the drawing accuracy have been reinterpreted by our agency.