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Zoloto Polesja

Creative Agency: Brand Brothers
Managing Partner: Alexander Zhurbenko
Project Type: Produced, Commercial Work
Client: Brestsky Product
Location: Russia
Packaging Contents: Cheese and butter

The new visual identity and packaging design were created by Brand Brothers Russia agency. Zoloto Polesja is a cheese and dairy brand from Belarus, the latter being today one of the leading suppliers of semihard cheeses to the Russian market.

Main advantages of the products sold under Zoloto Polesja brand are natural high-quality ingredients and origin from a region well-known for its perfect ecology. The brand is oriented towards responsible consumer, which is not ready to compromise on quality, pays much attention to the origin and composition of the product and looks for brands with individuality.

Polesje of Belarus is an area famous for the beauty and richness of its nature that has given inspiration to many poets and musicians. It is no doubt that the real t “Gold” of Polesje is its natural treasures, its unique flora and fauna. This idea formed the basis of the design concept, focusing on the unique animals and birds of this geographic area.

What's Unique?
Agency created in total 13 original artworks with various animals and birds. The idea of naturalness is supported by the floral pattern, discreet colors and by the tagline: "Made in the land of forests and fields ". Up to date, packages for 15 different kinds of cheese and butter had been designed.

In addition to the visual appeal and aesthetics, the suggested concept has prompted a number of decisions in the field of social activity of the brand. So, the brand carries out educational tasks, telling a story of one unique animal on the back of the packaging of each product in the range. Animals support in nature reserve in the Bialowieza Forest is planned for the nearest future.

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