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Barista Packaging Concept

Creative Agency: Skybox design Agency
Project Type: Produced, Commercial Work
Client: Soyuz Coffee Roasting
Location: Russia
Packaging Contents: Coffee

The Barista brand targets cosmopolitans with medium-high income, educated and moreover coffee loving Russians.

Skybox was assigned to create a recognisable brand identity and package concept, which conforms to the accepted quality of the product.

Contrary to what is common in the coffee industry, Skybox created a very catching color palette; using white packages. Recognizable. By adding particular colors and varnish patterns to each specific blend diversification was stretched in a subtle but qualitative way.

This resulted in a strong recognizable brand identity elaborated to a colorful package concept. Presenting each package/ blend in an iconic way.

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