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Creative Agency: Awesome TLV
Project Type: Produced, Commercial Work
Client: Binyamina Winery
Location: Tel Aviv, Israel
Packaging Contents: Dry red wine

The Client
Binyamina Winery is Israel's fifth largest winery, producing about 2.8 million bottles of wine annually. Many resources are invested in order to find the very best vineyard plots to create the best products.

The Idea
When you think about wine, you immediately think about a wine bottle, and this was the goal of our task, to think outside the box...actually more like think inside the box. Bbox is simply wine in a box with a small tap. The wine itself is preserved within a 3 liter air tight bag that allows the wine to be fresh for a long period of time. This is a fundamental feature that allows the consumer to enjoy a glass of wine without any worries of having to finish the whole bottle.

Market Research
Wine in a box is an international trend ( BIB ) although this kind of product is pretty new in the Israeli market, creating a change in the perception of our challenge.

The Nature of the product
The nature of this product was clear, it’s meant to serve family, friends and any get together in general, meaning the design and handling of this product should be easy and fun to use. The task of designing this product was to create a younger, simpler and different wine drinking product.

The Final product
We designed a craft paper package box rich with fun wordings and word plays that makes Bbox’s presence young, different and especially prominent for any occasion. These standoutish features gave the Bbox all it needed to become the coolest kid in class.

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