Gama IN

Creative Agency: Dialoga Diseño&Comunicación
Graphic Designer: Nacho Escribano
Project Type: Produced, Commercial Work
Client: Bodegas d. Mateos, S.L.
Location: Spain
Packaging Contents: Wine

The IN Series is a series of three young wines with Designation of Origin Rioja. They are varietal wines (white Tempranillo, Graciano and Garnacha) that break with the tradition of the wines of the most important wine region of Spain.

The idea of breaking with the traditional wine starts with the name (Unconscious, Senseless and Insolent) that notifies the buyer that you are holding a provocative wine. And the name accompanies a jarring illustration on a classic engraved to create a scene capable of causing surprise.