Holistic Baking Company

Derrick Lin

Global

Designer: Tania Zhurbenko
Project Type: Produced, Commercial Work
Location: San Francisco, United States
Packaging Contents: Cookies
Packaging Materials: Cardstock

Packaging work for a new baking company concept. Rustic, clean with bold typography and type play. Emphasis is placed on letting the ingredients shine and providing the consumer an interesting way to discover the ingredients.

What’s Unique?
Packaging takes an unusual approach making the typography the star, and leaving the “view window” on the side. Inspiring the consumer to pick it up creating a tactile experience.