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Oberto Trail Mix

Creative Agency: Murray Brand Communications, Inc.
Project Type: Produced, Commercial Work
Client: Oberto Sausage Company
Location: San Francisco, CA, USA
Packaging Contents: Jerky trail mix

To create the visual branding for its newest product line and sub-brand system, Oberto Sausage Company partnered with Murray Brand Communications to design the packaging graphics and in-store displays for an innovative line of Trail Mix with jerky.

After performing SWOT analysis on competitive offerings and conducting client stakeholder interviews to more fully understand desired brand positioning and graphic themes to pursue, Murray Brand’s design team created a range of packaging concepts that communicate a better for you snack that’s protein rich and convenient.

To avoid confusing consumers accustomed to Oberto’s highly identifiable retail packaging previously designed by Murray Brand, retention of the brand’s white primary packaging color was recommended. New banner designs, fonts and violators were then developed and staged to optimize eye tracking, ensure consistency across all SKUs and brand block competitors in the retail set.

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