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Creative Agency: nju:comunicazione
Project Type: Produced, Commercial Work
Client: Viticoltori De Conciliis
Location: Eboli, Italy
Packaging Contents: Wine

Packaging design for Bacioilcielo, the wine of Viticoltori De Conciliis, with a new label. A refreshed illustration with red lips and white clouds, a tribute to Jimi Hendrix's famous song, Purple Haze. We chose a no label look to give importance to the lips, without any word, even the name of the wine, and we moved all the informations on the back label.

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