Felfelé Red Wine Label (Concept)

Designer: Ferenc Deak
Project Type: Concept
Location: Budapest, Hungary
Packaging Contents: Red wine
Packaging Materials: Paper

The choice of the name refers to highland conditions.
– Where are you going to?
– Up to the Highland, up and up.

Applying the typography I extended the separator after the “up” word. Apparently I made it sat down. Thus the charachter “É” is used as a separator as well. This is how the name of the wine has been formed: FELFELÉ. Its red color refers to the content of the glass. Furthermore I used the sights the foreigner like the most. Behind the Typography you can recognize the connection between the wine and the highland. I used the map of field in the wire frame construction.

What’s Unique?
The interesting thing is that you can see 5 different variation of the piece of map on the 5 different labels.