La Voix Wines

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: La Voix Winery
Location: San Luis Obispo, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork

“Life can only be understood backwards; but it must be lived forwards.” – Søren Kierkegaard

Born from a love of wine and music, La Voix explores French varietals through the sensory and emotional stimulations that are shared by both mediums. Music through performance and recording conveys a powerful, emotional expression. Likewise, through soil, vineyards, and production, wine elicits an equal effect. With hand painted, abstract artwork inspired by the music and the artists that brought each song to life, La Voix is bold, yet soulful, inviting the drinker to lose themselves in the melody of the wine.