Marco Polo Ice Cream (Student Project)

Designer: Kayla Dohmen
Project Type: Student Project
School: Minnesota State University, Mankato
Course: Graphic Design
Tutor: Matthew Willemsen
Location: Mankato, USA
Packaging Contents: Ice Cream
Packaging Materials: Paper

Marco Polo is an ice cream company who believes in the power of adventure. They wanted an identity system for their ice cream products that would embrace a sense of adventure, and encourage kid’s to use their imagination and dream big.

Brand Attributes:
Fun, playful, bright & energetic

What’s Unique?
I created a design solution that told their story with the use of color and illustration. Each one of Marco Polo’s packages brings the consumer on a unique and colorful adventure. Included with every container of ice cream is a themed adventure book. The adventure book continues to encourage kids to explore, be curious, and dream big.