Mineral Diet

Creative Agency: Studio DEZA
Project Type: Produced, Commercial Work
Client: Perfect Organics
Location: Russia
Packaging Contents: Calcium cocktails
Packaging Materials: Paper

Task
To create package design for Mineral Diet, calcium cocktails dry blend, distributed in direct sales format. The required associations are organic food, vividness, modern lifestyle; visual conciseness is preferred.

Solution
Because Mineral Diet cocktails are distributed through direct sales channel, we found out that most of the active buyers are women 40+, that is common for this type of sales. We also learned that women thoughtfully buy special products for their teenage children or wanna-be-independent students. Mineral Diet is the product for those who need calcium – teenagers, students, young women. And, of course, mother knows, what is better for balanced and proper nutrition.

We decided to use not quite standard approach to motherly advices – product “that Mom buys” is healthy, tasty and speaks in “cool” language of youngsters at the same time. Our cocktails are designed in pop-art minimal style, which stands way far from the boring format of usual healthy products. It reflects the lifestyle of young generation; the stylized craft emphasizes natural base of the product. In general the product looks like tasty and healthy cocktail to drink at the party with friends.

The color solution of the branded zone is general for all SKUs in the product line. Calcium and sea mineral complex “Aquamine” used in the product give associations with white color (calcium, chalk) and aquamarine color (water, sea, minerals).

What’s Unique?
Our cocktails are designed in pop-art minimal style, which stands way far from the boring format of usual healthy products. It reflects the lifestyle of young generation; the stylized craft emphasizes natural base of the product.