Butlers Pasta

Creative Agency: Studio Chapeaux
Photography: Florian Grill
Project Type: Produced, Commercial Work
Client: Butlers
Location: Germany
Packaging Contents: Pasta

Butlers – Pasta for every occasion
Birthdays, first dates, Christmas … There are many special occasions, that we celebrate and fondly remember for a long time. Now there is always the right pasta to match the occasion.

Task:
The task was to re-design Butler’s special pasta range, which has its pasta creatively shaped for special occasions.

Solution:
Set the table. The emotional occasion becomes the basic theme of the design and sets the table. We stage the special moment in advance, in which we playfully integrate the pasta shapes into the table design, representing various occasions.