Estée Lauder – Crème de la Mer

Designed by Estee Lauder design team
Manufacturer: MW Luxury Packaging
Project Type: Produced, Commercial Work
Client: Estee Lauder
Location: Global
Packaging Contents: Cosmetics

Earlier this year, MW Luxury Packaging worked with Estée Lauder to produce an exclusive Victoria Beckham make-up case. Now MW and Estée Lauder have teamed up again, to create a luxury bento-style gift box for their world-renowned Crème de la Mer products.

With an extremely tight deadline and global delivery requirements to take into account, this project was a serious challenge for the MW team – but one they were only too happy to take on.

This gorgeous box was constructed using 9mm MDF, coated with high-gloss lacquer and stamped with a foil La Mer logo. Sitting flush with the rest of the box and held by hidden magnets, the elegant lid lifts away to reveal a neat pastel interior.

The lid is lined with peach PU and stamped with the logo; the base fitment is composed of custom-built partitions and covered in the same PU as the lid. Here, the deluxe La Mer products nestle in place, arranged for maximum aesthetic appeal.