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Kurukahveci Mehmet Efendi (Student Project)

Visual Communication Designer: Nida Başlı
Project Type: Student Project
School: Bahçeşehir University
Course: Packaging Design
Location: İstanbul, Turkey
Packaging Contents: Turkish Coffee
Packaging Materials: Kraft Paper

Packaging Design for Contemporary İstanbul. I decided to use Kurukahveci Mehmet Efendi (Turkish coffee brand) to show the harmony of Ottoman and Contemporary art. My concept is variety ant to show this, I choose the art of Ebru, Ottoman pattern and Ottoman binding art with some of the Turkish artists works in Contemporary İstanbul Exhibition. I used these art combinations on the little coffee packages. Also there is variety of flavors and form of packages which are mastic gum and chocolate flavors in rectengular packages, cinnemon and mint flavor Turkish coffee in triangle packages. We see numbers on each package, these numbers contains the which art belongs which artist and Ottoman figure.

What's Unique?
New packaging style in Turkish coffee, unique package and different print

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