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Little Roots (Student Project)

Designer: Cindy Tan
Project Type: Student Project
School: Fashion Institute of Technology
Location: United States
Packaging Contents: Toys, Clothing
Packaging Materials: Wood, Paper

Little Roots is a children's boutique store, focusing on natural and eco friendly products. Their goal is to create the healthiest and safest products for children. They are a brand that engages with the customers and is committed to protecting the planet. The design approach is revolved around a look that is sophisticated yet still playful with bright illustrations, establishing a brand that appeals to two audiences - children and adults. The patterns for the clothing line are distinguished by the four seasons and the design for the toys take inspiration from animals in nature.

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