Loch Lomond Breweries – Mountain Range

Creative Agency: my:creative
Illustrator: Ewan Leckie
Project Type: Produced, Commercial Work
Client: Loch Lomond Brewery
Location: Scotland, UK
Packaging Contents: Craft Ale, Beer, Cider, Lager
Packaging Materials: clear pvc sticker labels, razed inks , embossed effect

We were tasked to produced a new range of contemporary labels to add to Loch Lomond Breweries classic range my:creative created back in 2011. The new range offered more experimental flavors and interesting hop combinations. Loch Lomond Brewery needed to communicate this in the styling of the bottle packaging and pump clips while still keeping the brand strong and recognizable.

The solutions was to stylize the iconic mountain range that surrounds Loch Lomond and use it as a panoramic backdrop round the length of the bottle. Overlayed with bold colours and strong to the point typography to give the ale the best possible shelf presence. We selected razed inks to give a embossed effect that makes the bottle more tactile to hold. This was then printed on to clear PVC stock so the glass bottle and liquid would show through the knockout of the print.

What’s Unique?
The illustration design is broken down to gives the client over a 100 possibilities to mix and match the background, foreground, sky and loch reflection in as many solid colour combinations.

We selected razed inks to give a embossed effect that makes the bottle more tactile to hold. This was then printed on to clear PVC stock so the glass bottle and liquid would show through the knockout of the print.