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Karlovačko Lemon Natur Radler Limited Edition

Creative Agency: Bruketa&Žinić OM
Creative Director: Drago Mlakar
Art Director: Tanja Pružek Šimpović
Designer: Tomislav Šestak
Illustrator: Vedran Klemens
Photographer: Domagoj Kunić
Client: HEINEKEN Hrvatska
Location: Zagreb, Croatia

Why we squeezed lemons from Vis
After partnering with local lemon producers, HEINEKEN Croatia presented a limited edition of Karlovačko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis.

The agency's task was to come up with the packaging and accompanying direct B2B communication with the aim of telling the story about the 100% natural ingredients as well as the authentic Vis lemons used to make the special edition of Karlovačko Lemon radler.

The bottle, illustrated with Vis landmarks, was packed in a paper box together with freshly picked lemons from Vis and a special letter whose content could be read only if smeared with lemon juice. This Vis story package was then sent out to all Heineken business partners.

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