Kinky Fruit (Student Project)

Designer: Tammy Johal
Project Type: Student Project
School: Arts University Bournemouth
Course: Graphic Design
Tutor: Alice Stevens, Phil Jones, Marion Morrison
Location: London
Packaging Contents: Jam
Packaging Materials: 3D Printed

Kinky Fruit is a playful, quirky solution to reduce food waste. It re-purposes UK grown fruit and vegetables and supports local farmers by using their oddly shaped fruit produce that would have otherwise been thrown away. I created a unique jam range that I 3D printed, which celebrates wonky and twisted shaped produce that looks imperfect but tastes just as good.

Creating the brand, I wanted a more tongue in cheek tone so I decided on using the word ‘Kinky’ to represent the misshapen fruit and vegetables. As this project was hypothetical, It would be great to make the jam jars out of a material that would let the vibrant colour of the jam shine through such as glass or plastic. The raspberry and rhubarb prototype I created has the shape of the fruit as it’s minimal packaging, so the range would have different shaped jars based accordingly on which fruit and vegetables are in each jam. This quirky packaging would stand out on supermarket shelves, looking more appealing and unique.

What’s Unique?
Taking inspiration from wonky fruit and vegetables, the brand identity and packaging stands out against its competitors and promotes the use of oddly shaped produce, rather than throwing it away!