Salame Christmas Limited Edition 2016

Creative Agency: Weagroup
Project Type: Produced, Commercial Work
Client: Levoni S.p.A
Location: Castelfranco Veneto, Italy
Packaging Contents: Cold cuts
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

“Best gifts” is the name project realized by Weagroup for Levoni Christmas Limited Edition 2016, who created an exclusive packaging for Salame Agerolino and Salame del Po, which keep the products as unique pieces into real “jewel” caskets.

The design pack is inspired by slice of salame characterized by precious and meticolous details giving an explosion of elegance, refinement and prestigious color to the project.

The introducing of new products has been structured in activities such the creation of butchers PoP material, media relations, PR, digital PR and social network management.