Theo Chocolate (Student Project)

Designer: Caitlin Mee
Project Type: Student Project
School: Chicago Portfolio School
Course: Packaging
Tutor: Billy Baumann
Location: United States
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

As the first organic and Fair Trade chocolate factory in the United States, Theo Chocolate continues to share their passion of delicious chocolate and making the world a better place one chocolate bar at a time.

Challenge
Create a new packaging for Theo Chocolate bars that represents the care that goes into each bar from sourcing beans to packaging.

Solution
A biodegradable packaging inspired by fabric designs from the cocoa source countries allowing the consumer to see the chocolate. The final packaging shows the transparency of Theo Chocolate’s process from sourcing to packaging.

What’s Unique?
The diagonal die cut rectangles on the packaging create a unique direction and movement that emphasizes the label and allow the consumer to get a glimpse of the delicious chocolate they are about to enjoy.