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Design Museum: New Old

Creative Agency: Mother Design
Project Type: Produced, Commercial Work
Location: London, UK

Ageing is the next big issue on the social agenda and the Design Museum challenged us to demonstrate how design and communications could be used to shift perspectives for an exhibition entitled ‘New Old’.

We noticed a tragic contradiction in perspectives on ageing when you compared people to products. In categories such as fine wines and spirits, ageing is the fundamental indicator of quality and substance.

We wanted to use this insight as the foundation of new product line that bottles the essence of ageing and forces us to question our attitudes. We set out to bring to life ‘New Old’ in all our design decisions from the identity to the packaging to the tone of voice.

1 comment: Design Museum: New Old

  1. This is an interesting tutorial I have seen at the first time through google. This is mainly discussed about the designing of alcohol bottle in an alcohol bar. It is a very good thinking because it will be so much attractive to the customers. And it will save your time to find them out to serve.


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