RISE (Student Project)

Designers: Jui Apte and Neetica Pande
Project Type: Student Project
School: Mit Institute Of Design
Course: Nature Inspired Design
Tutor: Ms Manasi Kanetkar, Mr Dhimant Panchal
Location: Pune, India
Packaging Contents: Instant Food
Packaging Substrate / Materials: Thermochromic Food Laminates

An interactive packaging for instant food inspired by the colour changing adaptation of the Diphylleia Grayi flower, that grows and reveals its inner contents through transparency.

The Diphylleia grayi is an extraordinary flower with white petals that turn beautifully transparent upon contact with water. The color of the petals isn’t caused by a pigment, but is the result of a unique interplay of light and intercellular structure. The packaging reflects upon the concept of self growing as soon as hot water is poured inside. The box is a direct inspiration from the phenomena that the flower, Diphylleia Grayi works on. The box becomes entirely transparent once the inner contents are cooked.

Rise is a self-growing packaging that is wrapped with a paper sleeve of instructions. The packaging is opened once the paper sleeve is torn. This flat pack box is a unique packaging with a triangular geometry which helps it unfold easily. Once the triangular flaps are pressed downwards it gives the user a sneak peek of the food they are about to taste. The slit created in the dynamic packaging aids the user to pour in hot water. The water helps the compressed triangular folds to naturally expand and create a visual transformation.Rise is layered with food-grade thermochromic laminates which enables it to turn from white to transparent when the inner temperature reaches 65 degrees celsius. Inspired by the colour changing attribute of Diphylleia Grayi, the compact box expands into an intuitive packaging revealing its inner contents through transparency.

The Packaging is secured with a paper seal with printed instructions at the base for the convenience of the user.

Process:
1. Remove the paper sleeve to open the instant food packaging.
2.Fold the side flaps to create a slit to pour hot water.
3. Pour in hot water and reseal the packaging box.
4. The hot water aids the packaging to expand and grow .
5. Once the food is cooked the box becomes transparent due to rise in the inner temperature

What’s Unique?
An interactive packaging for instant food inspired by the colour changing adaptation of the Diphylleia Grayi flower, that grows and reveals its inner contents through transparency. The packaging is entirely self explanatory. The food grade thermochromic laminates is a unique material which helps the box to rise and reveal its inner contents. The triangular geometry of the packaging aids it to become entirely collapsible thus easy to stack. The base of the box provides enough space for the graphics as well.