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Creative Agency: scd
Director: Natalia Delgadillo
Creative and Art Director: Carlos Cótamo
Illustrator (Brand Characters): Raúl Orozco
Illustrator (Diapers details): Diseño Losada
Project Type: Produced, Commercial Work
Client: Papeles Nacionales
Location: Bogotá / Colombia
Packaging Contents: Diapers
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

We created a new universe for the brand, based on the main character. Each size has a unique color helping moms differentiate between them, but also a similar design to keep brand consistency on retail exhibition.

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