Neue Haas Beer (Student Project)

Designer: Reegan Nash
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication (Design)
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Craft Beer, brewed in Melbourne
Packaging Substrate / Materials: Glass, Aluminium Foil
Printing Process: Screen printing

Neue Haas Beer is a concept range of Melbourne-brewed craft beers, targeted towards a design conscious and aesthetically discerning crowd. The naming system of the beer strengths (Light, Regular, Bold, etc.) draws inspiration from the different weights of the font Neue Haas Grotesk (an earlier version of Helvetica). With a minimalist approach, clean aesthetic, and removable foil seal, drinkers are encouraged to reuse the vessel as a drinking glass once the celebration is over.