8 Grãos À La Carte

Creative Agency: Catenacom
Project Type: Produced, Commercial Work
Client: Grings Alimentos Saudáveis
Location: Espírito Santo do Pinhal – SP Brazil
Packaging Contents: Superfood, Healthy Foods
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Grings Healthy Foods has just launched its new visual identity after 20 years of existence. The packaging are already being redesigned, presenting the same pattern in the supermarkets shelves.

More modern, but without concept lost, the new visual identity was developed to gain more gondola visibility through the packaging´s label.

The new look seeks to maintain the company’s history essence.

This change represents our vision for the future, which has become even clearer. We know how much the logo symbolizes our way of being and our identity as a company. We remain with the same essence, but we have improved in many ways, “explains Cristiano Grings, managing partner of the company.

The hexagons in the logo, among other symbolisms, resemble honeycombs, which refer to beekeeping where the company was started by the founder Mr. Almiro José Grings and continues in his hands with the help of his children.

What’s Unique?
More modern, but without concept lost, the new visual identity was developed to gain more gondola visibility through the packaging´s label.