Negromate

Designer: Tomás Salazar
Project Type: Produced, Commercial Work
Client: Mariana rios
Location: Ciudad de México
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Negromate Chocolate is a concept developed by Black Canvas Estudio that livens up the usual bar of chocolate. “When generating branding we wanted to use the idea of a Mexican artisan chocolate and freshness that marked the peculiar blend of natural flavors. We put the fruit in the foreground to denote the category and make a rapid differentiation of flavor. The result is 5 variants.”

The images on the front of Negromate Chocolate are absolutely mouthwatering. Freshly cut fruits rest next to smooth blocks of chocolate in a picture-perfect way. Faint images of cocoa pods float in the background, and each flavor has a coordinating color. The result is a unique combination of upscale and adventurous—a premium chocolate bar with intriguing and different flavors.

What’s Unique?
Mexican artisan chocolate and freshness that marked the peculiar blend of natural flavors.