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Tasti Premium Chips

Creative Agency: / Lemon Yellow
Designer: Viren Kamdar
Project Type: Produced, Commercial Work
Location: India

Tasti that produces high quality products for your best moments wanted to launch three different kind of flavoured premium chips. The key was to ensure our designs clearly communicated the authenticity of the product and looks premium so it could attract real foodies.

Zesty Lime, Sea Salt and Lime & Pepper – this might just become your new favourite chips. Developing the packaging design for Tasti Snacks to make it more premium and appealing. That's why the design represents dynamism, happiness and luxury.We close the design with a sentence that could be associate with the moment you can eat each flavor. The contrast of chalk black background and beautiful photography to describe the flavours is interesting and brings great differentiation on shelf.

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