AND UNION

Company: AND UNION
Location: Munich, Germany
Packaging Contents: Modernist Craft Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt to cut through the clutter commonly seen on shelves these days.

The modest hero of the design is texture, as the brewer played with embossed geometric shapes to add depth to the container in the absence of typical craft beer aesthetics. By manipulating the surface of the aluminium can, the design balances visual simplicity with detailed, tactile consideration to reflect the malleable nature of the material.

The innovative design echoes AND UNION’s modernist ideals and is a deliberate middle finger to the tired idea that cans are for cheap beers.

“There is still that stigma, even though many craft brewers before us have done such a great job in educating the consumer, we want to do our bit too,” said AND UNION co-founder Rui Esteves. “We wanted to create a can that you hesitate to throw away after you’ve had the beer. I end up leaving stacks of these empty cans in my kitchen because I feel bad throwing such a beautiful thing in the recycling.”

The first releases in cans will be the UNFILTERED LAGER, the STEPH WEISS, and the SUNDAY P/ALE, coinciding with the release of an AND UNION glass designed specifically to compliment the cans in both presentation and drinking experience.

The AND UNION range is available now at Waitrose locations across the UK, or online at beerhawk.co.uk.

What’s Unique?
Embossed geometric shape, modern minimalist cans, bold and bright colors, texture, the carrying device, printed white top of the can to add to the minimalism of the design.