Bonpair

Creative Agency: Communal
Creative Director: Luis Othon
Project Type: Produced, Commercial Work
Client: Bonpair
Location: Monterrey, México
Packaging Contents: Socks
Packaging Substrate / Materials: Paper
Printing Process: Offset printing 1 color

Bonpair ir a product brand focused solely on an evolving collection of high quality socks. For this project Communal provided an integrated brand that lives in diverse contexts including packaging, stationary, editorial, product and textile design. We designed a clean and austere identity leaving the design of the socks to speak above anything else.

What’s Unique?
The product, which are socks, are treated as a much more special product than most regular socks are. We usually see socks treated as a commodity and so the packaging or presentation reflects that. Bonpair is all about turning something ordinary into something extraordinary. The packaging feels elegant and high end, but is also austere and simple.