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Dione Wine Collection

Creative Agency: The Birthdays Design
Project Type: Produced, Commercial Work
Client: Dourakis Winery
Location: Athens, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Dione Collection is the latest series of the Cretan winery, Dourakis, based in Greeece. We were asked to create a fresh and vivid collection, composed of four wines, addressed mainly to young people. We approached the four labels as a canvas, that visualises the landscape of the vineyard, as an abstract and colourful composition, in order to visualise the wine senses in a metaphorical but in observable and strong way. The consistency of the series should be obvious, although we did not want to limit ourselves only for the creation of the basic label and the adjustment on the others. On the other hand, we created a playful group of visuals, which have similar structure and shapes, although they differ in composition and in colours. The result is a series composed of colourful geometric shapes that work fluently in the eye, while the choice of colours represent also the vibrance and the type of each wine.

What's Unique?
The only special key elements of this project is the simplicity in design: An accurate concept, basic shapes, one strong composition and and an expressive usage of colour.

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