Korpimaan Kyynel – Viina Premium Packaging

Creative Agency: Mainostoimisto Adams Oy
Project Type: Produced, Commercial Work
Client: W&K Premium Oy
Location: Helsinki, Finland
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass

Korpimaan Kyynel® Viina is a new Finnish premium vodka, whose unique flavours come from Finnish rye- and barley malt. It’s produced by W & K Premium LTD, an innovative Finnish private company in the alcoholic beverages sector which manufactures hand-produced premium alcohol products.

The story of the product is based on the tradition of home-distilled spirits wich have been made in Finland since the sixteenth century. Clear spirits, “tears”, have secretly flowed in the heart of the Finnish wilderness for centuries. Korpimaan Kyynel means “tears of the wild forest” and Korpimaan Kyynel Viina continues this ancient tradition of distilling, deeply rooted in the Finnish forests. Today the product is distilled by hand in Helsinki, valuing and bringing together the traditions of the past and urban craftsmanship.

The objective was to enter the product in the category of premium vodkas as well as honoring the traditions and the craft aspect of the manufacturing process. The inspiration behind the packaking was to incorporate the style of the old, handwritten labels to the contemporary style that will speak to the trend- and quality conscious customer.

The stylish streamlined bottle comes with a glass cap and a black seal, further endorsing the premium character of the product. The label was designed with handwritten logotype and with tradition in mind but at the same time keeping the black and white design minimalistic, stylish and premium.

What’s Unique?
The label has been incorporated with augmented reality application, called Arilyn. Arilyn is free application which can be downloaded from iTunes and Google Play to you phone or tablet. Once you scan the label with the Arilyn application, magic will happen.