Sojade

Creative Agency: PULP
Project Type: Produced, Commercial Work
Client: Sojade
Location: Paris
Packaging Contents: Non-dairy

Sojade, So Good, for the body and the soul! For 15 years, Sojade has been dedicated to proposing organic, healthy and tasty products. This French family business offers naturally lactose-free gourmet products, for an alternative way of eating that delights the taste buds.

Pulp won the competition by meeting these core objectives:
– Extend Sojade status of plant leader throughout Europe
– Evolve the brand while retaining its DNA
– Strengthen the brand’s personality
– Create impact
– Bring emotion

We assisted the Brand in developing new segments (other plants) and created a clear segmentation of the offer for a simple and straightforward interpretation.

What’s Unique?
Challenge: create the new Sojade Brand identity by bringing a breath of fresh air and a resolutely modern and distinctive tone for immediate emergence and recognition.

Solution: maintain the brand’s friendly graphic codes, mark and accentuate its contrast (the green transverse color with white and dark green), taking on against the conventional codes of the market.

This supply structure allows overall harmony and obvious impact.