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Syrnaya Dinastia (Cheese Dynasty)

Creative Agency: Rocklin
Project Type: Produced, Commercial Work
Client: Mir Vkusa
Location: Israel / Poland
Packaging Contents: Cheese

The Rocklin team was asked to create cheese wheel packaging for the new brand named Syrnaya Dinastia ("Cheese Dynasty"). The name refers to tradition and continuity of craft, thus it was decided to develop the design in classic, even old-fashioned style.

Cult of labor is the concept behind the stunning engraved illustration, that shows epic cheesemaker — a hero with a mythological power, mastership and passion for his work.

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