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- uncle George (Student Project)

Designer: Walter Scott
Project Type: Student Project
School: RMIT
Course: Media and Communication (Communication & Design)
Tutor: Renato Gallina
Location: Black Rock, Australia
Packaging Contents: Chocolate Truffles
Packaging Substrate / Materials: Paper, ceramic, metal
Printing Process: Digital Printing, White ink printing, Vinyl sticker transfer

This was a student based project where the objective was to come up with the brand name, identity and packaging for a new, high-end chocolate brand that was to be produced by the Australian department store David Jones, and give a "refresh" to the brand. I took a minimalist approach, while focusing heavily on the typography throughout the project. The end result was a clean aesthetic, with elements of industrial design displayed through the packaging.

The product packaging had to be fully functional, while targeted at a specific age demographic. Taking in to account the existing chocolates that David Jones sold, we had to take the existing aesthetic, and ensure that the product fits in with everything else on the shelf.

This project was spread out over 7 weeks, while including the branding, text, mock-ups, printing and presentation.

What's Unique?
The product is unique due to its balance of product and graphic design. Its a unique composition with hidden surprises. The product is very functional in the sense that it can be used even after the Truffles are consumed. What makes this product so unique is the ceramic bowl that sits inside the packaging. This element is the main element of the project, and one that can be used in so many ways.

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