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Big Axe Brewing Co.

Designer: Joe Anderson
Project Type: Produced, Commercial Work
Client: Big Axe Brewing Co.
Location: Saint Paul, Minnesota, USA
Packaging Contents: Beer
Printing Process: Digital

Big Axe Brewing Co. opened in 2015. After two years of solidifying their place in the craft beer world, they've grown and matured enough to begin distribution. They have their standard brews that are always on tap, and for those we developed naming and cans based in lumberjack folklore.

We also developed a more Big Axe branded label system for for smaller batch, experimental or limited time brews.

What's Unique?
The format of bottles and cans are certainly not unique. The strategic planning around limited runs or larger qty runs were very well thought out. Not to mention the content on each can is very unique. Often projects like this consist of a single design with a color/name swap.

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