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Firpo Corporation Craft Beer

Creative Agency: FlyingObjects Studio
Project Type: Produced, Commercial Work
Client: Firpo Corporation
Location: Budapest, Hungary
Packaging Contents: Craft beer

Firpo brothers are the iconic fist fighting duo of the now cult Italian movie of the seventies, called Pari e dispari. In the last almost four decades this action comedy grew so incredibly popular in Hungary that its quotes and jokes became the part of pop culture. The thin, blonde (Johnny) and the large (Charlie) Firpo brothers inspired the Hedon brewery to start a sub brand for their most popular brews.

Through strategic art direction, we have created a brand identity that will recall good memories of the movie and fit the target group of the new brand. We not only used the characters and ideas of the movie, but incorporated some unique design ideas, based on it, mixed with the style of the previous Hedon designs.

We aimed to create an overall visual representation that will bring smile to the faces of future costumers.

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