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Jerf Bars

Creative Agency: Longo Designs
Project Type: Produced, Commercial Work
Client: Jerf Bar
Location: Woodland Hills, Los Angeles, California
Packaging Contents: Wrappers and caddies
Packaging Substrate / Materials: Polypropylene film & Paper
Printing Process: 4 Color Process + 2 Spot

The JERF Bar was born out of pure necessity. All of the “protein bars” out there got us so fed up with the amount of sugar, artificial ingredients, and harmful processing that we decided to create our own. We spent 2 years carefully investigating and sourcing the highest quality ingredients because we know the JERF community won’t settle for anything less. Each of our hand-selected ingredients does more than boast a delicious flavor -- it helps you look and feel your best.

What's Unique?
Our design approach included a balance of home-made and simplicity. We kept a clean, uncluttered look with a rough, handmade vibe to enhance the real-food quality of the product. The bold "in your face" typography contrasts with the clean white backgrounds to highlight the colorful ingredients of each flavor.

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