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PROVOCATEUR Wine Series (Concept)

Creative Agency: Iconic Branding
Project Type: Concept
Location: Athens
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper

Wine drinking has always been a good way to lift our spirits, help us see the world in a different way. Provocateur wine range brings the fun of wine drinking back in the game. It’s designed to remind us that wine should provoke our sense as well as our sensibility, it should relax our body in order to free the mind from the daily cares and make us cheerful and happy, as we all long to be.

Provocateur wine series is all about the repressed creativity we all keep locked in our minds and needs to be released, in a good and enjoyable way.

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