Santé Soft Drink

Designer: Raul Jaramillo Bustamante
Project Type: Produced, Commercial Work
Client: Licola
Location: Guayaquil, Ecuador
Packaging Contents: Margarita drink, vodka punch
Packaging Substrate / Materials: Glass
Printing Process: Flexography

Santé. A soft liquor focused on the market of young consumers. The design focuses its visual / communicational impact on the use of the letter “S”, easy to recognize and read. The dynamic and spontaneous strokes reflect the vibrant feeling of youth. In contrast the use of a “slab serif” typography facilitates reading and plays in contrast, I repeat, with the dynamic of the design. Proposes balance.

What’s Unique?
Santé means Cheers! A toast. It is an emotional and refreshing moment. Full color and flavor. It seems to me that the color and dynamism that the graphic lines contain express the spontaneous and vivacious of the celebration.