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Yumami Go-Dip

Creative Agency: QNY Creative
Marketing Director: James Ferranti
Creative Director: Ezio Burani
Lead Designers: Samantha Clemente, Hsiao-Han Chen
Project Type: Produced, Commercial Work
Client: Yumami
Location: New York, USA

If you’re looking for umami in a snack, you’ve found it with Yumami’s Go Dip Snack Packs. A quick, portable solution for the snacker on the go that doesn’t want to compromise convenience for wholesome, healthy ingredients. We were asked to incorporate the product’s Japanese heritage with the goodness of simple ingredients to create a package that was easy to use and approachable. The variety of Yumami’s bean-based dips influenced our earthy palette with hints of bright yellow and orange, while the logo and ingredient illustrations allude to traditional Japanese art. With the increased sophistication of today’s snack aisle, we felt it was crucial to incorporate the nutritious simplicity of the product and its Japanese roots to this design.

1 comment: Yumami Go-Dip

  1. Love this packaging! Clean and fun, and I love the label. I feel like custom label printing is often neglected, but as shown here it is really effective, especially in the food industry! Corporate Graphic Solutions is a great firm here in NYC that offers a great perspective on this as well, check it out:


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