NATURNUA

Creative Agency: [rowelt]
Project Type: Produced, Commercial Work
Client: Naturnua
Location: Castellón, Spain
Packaging Contents: Cosmetics and skincare products
Packaging Materials: Plastic, glass and paperboard

Naturnua is a specialized cosmetics brand for professionals in the beauty sector: beauty centers, spas, masseurs or physiotherapists. The need was to articulate a solid identity capable of being recognizable in more than 180 references distributed in a total of 18 product ranges.

The first step was to address a radical renewal of the logo, eliminating existing graphical redundancies about the sustainability of its activity, and focusing efforts on typographic work. From there, the challenge was to create a pattern capable of being structured with minimal variations between product lines, establishing easily hierarchies that would guide the reader in a functional way.