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Creative Agency: Dow Design Ltd
Creative Director: Donna McCort
Lead Designer: Kirsty Harvey
Design Team: Jeannie Burnside
Production: Carl Dixon, Ben Dean, Jamie Pettigrew
Photography: Jamie Pettigrew
Illustrator: Camille Chew
Account Director" Simon Wedde
Client: Alex Gao of WDOM
Project Type: Produced, Commercial Work
Client: WDOM
Location: Auckland, New Zealand
Packaging Contents: Milk Products
Packaging Substrate / Materials: Plastic, Shrink Wrap
Printing Process: Off Set

The new alchemists. Prima materia, anima mundi. The transformation of the humble body into the magic of the soul. It’s a wonderful analogy for this young, progressive brand bridging New Zealand’s raw purity and the urban cutting edge of China today. We definitely saw something of alchemy in their quest to perfect their products, to iterate and re-iterate - until the cows came home - til they had managed to elevate the ordinary. And milk products were only the beginning of their dreams. So what did we dream up? A wholly emotional acronym for their brand name. Whirled together with some rather mystical symbology. Our new alchemists intend to link body and soul.

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