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Dutch Harvest Hemp Tea

Designer: Arjan van Woensel a.k.a. Tenzing
Copy writer: Esther Molenwijk
Printer: Baginco
Bio-waste paper manufacturer: Paperwise
Cellulose-based plastic lining: Bio4Pack
Project Type: Produced, Commercial Work
Client: Dutch Harvest
Location: Amsterdam, Netherlands
Packaging Contents: Tea
Packaging Substrate / Materials: Paper bags
Printing Process: Flexo

A tea from Amsterdam... must be hemp tea of course. But if you take a closer look you'll find that it's actually mind blowing in a different way. This is a seriously beautiful tea in 4 melanges and made 100% sustainably. Even the window in the packs is made from biodegradable cellulose-based plastic. The paper pouch is made from agricultural waste. The bags are packed by disabled people in sheltered employment.

The design needed to reflect the eco-cred of the product without becoming too weirdy-beardy. We opted for a bold eco-vibe with a special Dutch Harvest character. It jumps from the (boring) tea shelves this one.

What's Unique?
The care that has been taken to manufacture a truly sustainable / socially responsible pack for a beautiful eco-product.

The design avoids the too weirdy-beardy look of most eco products.

The packs jump out from the otherwise bland packaging design we find on the tea shelves of supermarkets.

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