Naughty Bags

Creative Agency: Cramer-Krasselt
VP, Design Director: Shawn Holpfer
Associate Creative Director: Zack Schulze
VP, Group Creative Director: Ned Brown
SVP, Group Creative Director: Todd Stone
Project Type: Produced, Commercial Work
Client: Diverse & Resilient
Location: Milwaukee, USA
Packaging Contents: Condoms

Introducing Naughty Bags. An entirely new brand of condoms designed to fix the one thing all condoms have in common – their boring, clinical appearance and design. And by doing so, actually create a condom that teens will want to use, instead of one they feel they’re supposed to use. By transforming the product itself, we aim to increase condom use and significantly reduce the pregnancy and STI rates with at-risk teens.