World of Zing

Creative Agency: Springetts Brand Design
Creative Director: Paul Williams
Design Directors: Kevin Daly, Lee Purvis
Project Type: Produced, Commercial Work
Client: World of Zing
Location: UK
Packaging Contents: Hot Sauces

Springetts Brand Design has designed a range of hot sauces to be launched in the UK by Speciality food and drink brand World of Zing.

World of Zing challenged us add more ‘zing’ to their brand. We came up with a brand essence ‘Flavour Beyond Ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were visually expressed through artistic mark making techniques that captured both the excitement and involvement of adding some zing to your food and drink.

The result is a simple, emotive visual identity thats lets the product do the talking, with striking on shelf impact.